Caicos Luxe, a brand originating from the stunning Turks & Caicos, approached me with a unique branding challenge transforming their ready-to-drink Negronis into a compelling visual experience. The objective was to capture the essence of enjoying a cocktail on a sunny beach and translate that feeling into a brand identity that would resonate with a sophisticated, style-conscious audience. My design approach drew deep inspiration from the late 1960s Italian beach scene, a period characterized by effortless glamour and vibrant aesthetics.

The project demanded creating a brand identity, packaging, and animation style that communicated retro charm, boldness, and a sense of carefree enjoyment. The resulting design was a carefully crafted visual narrative that evoked sun-soaked shores, vintage umbrellas, and the quintessential cool of a perfect summer moment. Every design element—from colour palette to typography—was meticulously chosen to transport consumers into a nostalgic yet contemporary world.